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About Us

Our Mission To consider the customer first in everything we do.
Who Are We? is a privately owned sports merchandise company headquartered in Connecticut, offering the largest selection of officially licensed team and league products found anywhere on the web. What began as two people with a passion for football has evolved into a team of employees fanatical about all sports and dedicated to bringing that excitement to other fans while providing the best shopping experience possible.
Our Beginning When it was a chance know people from Reebok, two football loving, anxious brothers got together and opened this store in 2001 at a local mall. Although football gear was selling very well, the frends recognized there was an even greater need for displaced fans around the world to buy merchandise to support their favorite team and thus began selling merchandise online in 2006. Business got crazy after that and with the boom of the e-commerce era, the brothers realized they needed to shift focus to online and hired help for the retail stores. (Running through the mall with merchandise in a shopping cart in order to quickly ship to customers just was not cutting it!)
Today, those two founding frends still work in our headquarters which is located in Connecticut with a fulfillment center for online business.
Why Shop With Us? At we measure our business success in personal relationships, not transactions. We pride ourselves on offering not only the largest selection of top quality products from the best brands, but also the best customer service experience, shipping and return policies in the industry. Our customer service professionals are committed to your satisfaction and view each time you contact us as a chance to build a relationship. We are shoppers too and dedicated to delivering to our customers the kind of shopping experience we would want to have. If your expectations are not exceeded and if you do not look forward to coming back, then we have not done our job!
Free Delivery We do not feel you should be punished with higher shipping fees based on your total order value. No matter how many items you purchase, you will enjoy free delivery. We proudly offer 5-8 business day shipping for free.
365-Day Returns Our top priority is to provide the best service possible. If for any reason you are not satisfied with your purchase, you may return the item(s) in original condition for a full refund or exchange.
Unconditional Satisfaction Guarantee If we do not exceed your expectations, we want to know in order to help us improve your shopping experience.
Endless Assortment With over 200,000 officially licensed items from over 600 teams across multiple leagues, you will find everything you need for all sports, not just football, all in one convenient place. We carry top quality merchandise from the best brands in sports fan gear such as Nike, adidas, and Reebok, among others.
Shop with Confidence Protecting your privacy is of the utmost importance to us. We use Secure Sockets Layer (SSL) to protect your credit card/personal information. Your information is 100% safe when you shop with us. You will never be liable for any unauthorized charges and we will never share your information with outside sources. We sometimes email you to alert you of special sales or new arrivals, but you are free to opt-out of these messages with one click. Need more info? View our privacy and security policies.
Easy 365 Day Returns